Advertising
How to Set Your Google Ads Budget
The question we hear most often is: "How much should I allocate to Google Ads each month?" The answer varies by industry, but the logic is always the same: how many customers do you want, and what does one customer earn you?
Step 1: Calculate the value per customer
You need to know your average sale amount and your profit margin. The net amount a customer earns you sets the upper limit of what you can afford to pay to acquire that customer through ads.
Step 2: Cost per click and conversion rate
Evaluate the average cost per click in your industry together with your site's conversion rate. For example, with a 5 TL cost per click and a 5% conversion rate, one customer costs roughly 100 TL in ad spend.
Step 3: Start with a test budget
The first 3-4 weeks are a data-gathering period. During this time it becomes clear which keywords actually bring customers; the budget is then shifted to the campaigns that are winning.
- The right keyword and negative keyword list
- Location and time-of-day targeting
- Complete conversion tracking setup
- Weekly optimization and reporting
Conclusion
You need to set up measurement before scaling your budget. We set up your campaigns, configure conversion tracking and direct your budget toward the keywords that win.
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